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What can B2B marketing learn from mobile games and why it is important for improving website conversions?

25 Nov 2021
Keynote Theatre 4

Mobile free-to-play games are the ultimate test for getting your conversions right: you live or die with your conversion rate. In mobile gaming, you need to deliver successful conversions 24/7. Many of these very same best practices also apply to improving conversions on any website - but we seldom make the connection or think what we can learn from the best mobile free-to-play games.