For nearly 25 years, innocent has been a brand on a mission – showing how commercial success and a values-led approach to business cannot just co-exist but positively thrive. CEO since 2013, Douglas Lamont is taking that founding vision to the next level this year. As Co-Chair of the Better Business Act campaign, he’s asking Parliament to change company law – and require all UK directors to have clearer legal responsibility for looking after planet and people, as well as shareholders. It’s only by raising the stakes, he argues, that we can hope to leave the world better – and happier – than we found it.