Is your brand in tune? Write a clear value proposition before you scale your business.
Your brand is a performance that people contribute to day-in, day-out. Your value proposition should be a number 1 hit - the song your team love to sing and your audience want to hear. Yet all too often organisations take to the stage and sing ten tunes at once. They create brand-dissonance then wonder why no one can understand what they do! In this session, marketer and musician Jill Pringle shares the most common brand mistakes smaller businesses make and gives her strategies and tips for that chart-topping value proposition that gives you the clarity, confidence and cashflow to scale your business.
Want to scale your business? Marketer and singer Jill Pringle shares her top 5 tips for getting your brand in tune before you grow.