Hear some great examples and case studies from Johns long list of observations that outline some of the dumb stuff some business owners do that makes doing business with them unnecessarily difficult! These observations come from over 40 years of talking to dealing with buying from [and in some cases not] a variety of businesses from start ups to multinational conglomerates . The most important take away should be – can you avoid these mistakes in your business and avoid being in the 50% of all start ups that do not last 1-5 years?