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How to become the only person your prospect wants to work with

In our fast-paced busy lives, we don't have time to waste when it comes to winning new clients and running our business. What we need is our name to come up in all the right conversations, so prospects come to us pre-sold and ready to buy. In this talk, Naomi outlines the fundamental principles for quickly becoming the 'go-to' expert in your industry and using LinkedIn to build your business.