90% of start-ups fail within the first 5 years, but most succeed short term – this can be for one of many reasons such as the idea, funding, team/execution, timing, or business model. 

When times are tough, individuals often forget the core reason as to why they started. When the skies are grey, you don’t know where your next paycheck is coming from, it can be tempting to make a decision you once swore you wouldn’t make. 

One decision may not change anything today but changes tomorrow. Little by little we lose ourselves, our values, and impair relationships.